Russell Sergent has been working with distance runners to maximize the effectiveness of their training and helping them succeed in competitions since 2008, when he opened his first Fleet Feet Sports stores in Brookfield, Illinois. Fleet Feet became a pet project for Sergent shortly after he ran in his first marathon at PF Chang’s Rock n Roll Marathon in Arizona in 2007. He quickly fell in love with the sport and decided to start his own business dedicated to helping others succeed in their athletic endeavors shortly after he finished his first marathon. Since 2007, Sergent has participated in several full marathons and more half-marathons than he can count. He even participated in the Iron Man triathlon in 2008, and continues to train for his next competition.
Russell Sergent started his first business in 1995. Pro-Source Distributors is a janitorial supply company working with over 500 clients in Illinois and Wisconsin. The experience of working hard to gain a foothold in the market in this region prepared him to start another business closer to his personal interests. Sergent sees Fleet Feet Sports as a reward for being successful with Pro-Source Distributors and building it from the ground up. He gets to work in the industry that he loves and help people find ways to run faster and train harder without exposing themselves to greater injury risk. Any way he can help people live their dreams the way he has is a great reward for him in his business career. Russell Sergent managed to get Fleet Feet Sports up and running by using all of the lessons he learned founding his first venture. He managed to sustain his initial success for Fleet Feet by working closely with customers to find them the best solutions for the training and competitive equipment they needed. As a distance runner himself, Sergent knows the importance of finding the right gear that fits well and supports all of the most vulnerable parts of a runner’s body. A distance runner’s footwear must help him or her protect the ligaments and tendons in the front and back of the knee, their arches, and more. Different runners have different needs for their footwear, as Sergent knows, and he loves learning more about what makes certain footwear and other gear more or less attractive to serious or amateur runners. Russel Sergent loves discussing the advantages of many different kinds of distance gear with customers and partners throughout the region. He recently celebrated his first Fleet Feet Sports store in Brookfield, Wisconsin’s opening in 2008 with a sale and he hopes that he can continue to engage with the community on the subject of running for many more years to come. Comments are closed.
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