Business owners constantly ask how they can make their customers not only buy their product, but stick around as loyal repeat-customers. This is a challenging concept, and has grown a large industry dedicated to helping businesses achieve this funnel-like business system. However, while it can be done with a professional marketing expert, it can also be achieved through a process of creating consistency within your products and your operations.
Consistency starts and ends with every aspect of your business. Building a brand is one of these components, and it is crucial to familiarizing your target market with what your company provides for them. Building a brand is all about consistency, and giving your consumers something to recognize as they drive down the street and pass your place of business. Once this is established, not only will your brand stick with them, but your products and services will too, giving you the advantage needed to create loyal customers.
Offering consistent services is another important part of making a customer a repeat customer. Products that don’t meet the mark or services that are polarized in its quality can mess with the image of a company, and make your customers a one-time shopper for good. Focus on creating elements of your business that develop quality and make buyers stick. Russell Sergent is a serial entrepreneur that used this device in his first business, Pro-Source Distributors. Taking advantage of his 24-hour turnaround time, he captured the market with his fast service, branding himself as a consistent bringer of janitorial and chemical cleaning supplies.
The World Triathlon Corporation (WTC) has created something truly demanding in terms of athletic prowess. The ironman marathon was created to give the world’s elite athletes a test of their strength and durability, beckoning those from all over the world to compete in what soon grew to become the Ironman World Championship. This competition has been held in Hawaii since 1978, bringing about the toughest and strongest triathlon runners in the world to compete in one of the hardest races ever created.
The intense requirements of this race leaves most people unable to even finish, let alone place. The 17-hour time limit pushes people to the limit, giving them only a certain amount of time for each part of the race. Starting at 7:00 AM, athletes perform a 2.5 mile swim that filters out most of the rookies from the elite, having a cut-off time of 2 hours and 20 minutes. From there, triathletes leave the waters and hop onto a racing bike, which they are then given until the 8 hour and 10 minute mark to complete. This part of the course is the most extensive, and leaves many people too tired to continue on the last leg.
The cut-off for the last part of the race, the marathon, is at midnight. This all day challenge leaves most people gasping for air by the time that they finish. Russell Sergent, a 4-time completer of the Ironman Triathlon, has done these challenges since 2007, and has managed to keep his times under 12.5 hours for every attempt. “This race is unlike normal triathlons,” Russell says, “athletes have to spend a large portion of their year preparing for the intensity that this race requires to finish.”